Top 10 reasons why organizations implement
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| FACTS: Did you know? |
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| 94 % of SMS messages are viewed |
| 62 % of SMS messages are remembered |
| 22 % of value added SMS messages are forwarded |
Why would you be the one who miss these opportunities offered by SMS technology?!
So what are those advantages of SMS technology that will revive your business???
Get a quick view of these benefits to be able to make the right decision...
- Save money on communication - SMS is cheap
Which methods do you think your customers would appreciate: impersonal emails
flooded their email box or a personal, short, and effective message received on
their mobile phone? Yes, the second option is a friendlier way to reach your
target person. In other words, you can achieve greater efficiency even with
one cheap SMS message than dozens of free emails.
With a well-structured SMS campaign you can attract more customers than ever! The direct consequence of new customers is the increase of revenue. So finally, you can save money by buying a specific SMS plan from your service provider because high ROI (Return on Investment) is ensured by SMS technology.
- Communicate effectively - SMS improves corporate
communication
In the previous point you can see that SMS messages are the cheapest communication methods since they help increase revenue in the most efficient way. Beside this fact, SMS technology also improves corporate communication both inside and outside the organization. With SMS messages you can ensure continuous availability.
- Within your organization:
In cases when you need to reach one member of your staff (for example, the IT system goes down and the intended person is not at his desk...) it is critical to alert him to prevent further problems. The best solution is to send an SMS notifying him about the problem. However, SMS messaging is a great help in everyday communication as well (send reminders about events, dates, meetings, ...)
- Outside your organization:
Similarly, you can also reach your customers with the help of SMS technology. By implementing a stable SMS gateway software you can extend the working hours. Practically, it means that you can send out important information (notify customers if there is an update or new product/service available).
- Within your organization:
- Be the first who reaches customers - SMS allows
real-time communication
You must have experienced how real-time communication is important in business. You can gain competitive advantage if you are the first who notify customers about discounts and other offers. SMS technology helps you be the first. Customers will also appreciate instant notifications that allow them to be up-to-date about your services. SMS messages provides instant reminders, alerts and the list would be endless if we enlisted all the options offered by SMS technology.
- SMS allows to reach the masses with minimal
effort
What would you do if you needed to reach the masses within a short period of time? Call them? Email them? Can you stay personal in case of mass communication? Would you be interested in a solution that allows to reach the masses within minutes and still in a personal way?
By implementing SMS technology you can reach the masses with minimal effort, in a short period of time. With a stable SMS gateway software you can send out even hundreds of SMS messages within a second. In this way critical situations can be easily solved by sending SMS alerts, reminders, notifications, invitations, etc.
But how can you stay personal if you send out thousands of messages at once? SMS messages are received on the mobile phone of people. This simple fact makes SMS message still one of the most personal and discreet communication method. People have their mobile phones at arms reach and SMS messages are still relatively SPAM free. That is why people read 94% of SMS messages and consider this way of communication as personal and non-intrusive (Please note that you always need to ask the subscriber's explicit consent to send them SMS messages to avoid inconvenient situations).
- Make sure that you won't miss any important meeting,
date, event, etc... - SMS reminders
SMS messaging is far more than a teenage communication technology. Its critical role is demonstrated by several cases when SMS messages solve urgent and important issues. Their popularity derives from that SMS messages can be sent in real-time, they are short and reach the target person on his mobile.
In this way, by implementing SMS technology you can be sure that you won't miss any important meeting, date, event, etc. With one simple SMS reminder you can avoid "no-shows". This efficient SMS reminder system can be extended to your staff, employees, agents on the field, customers, partners, etc. Furthermore, reminder services can also be extended by other useful services like notifications, alerts, invitations, reporting systems via SMS.
- Don't disturb customers, but inform them - SMS is
discreet and personal
Don't disturb your customers but provide them offers, discounts and information that they cannot ignore and refuse. Today, telephone calls are considered as intrusive and people often hang up before your agent can tell him the special offer. Emails are similarly forwarded directly to the Trash folder unread.
So if you wish to reach your target audience you need to overcome the indifference of your customers. Send them information, discounts, reminders via SMS messages, tell them your offer in a few but effective words. In this way recipients can read the message at their own convenient time. Let them sign up to recieve updates on your site on sales, products/services, etc. You can find some tips how to increase your subscribers base at: How to increase mobile subscribers base.
- Improve your applications to be competitive - SMS
functionality is easy to integrate
The next reason that is for the implementation of SMS technology is its ability to integrate easily into existing corporate applications. With the proper SMS gateway software you can add SMS functionality to desktop clients (such as MS Outlook or Excel. Furthermore, you can also integrate SMS technology into various applications.
- Avoid expensive training cost - SMS doesn't
require any training or preparation
Often new technologies are not introduced into organization because they need costly training and lot of work to prepare the staff for using the new technology. Unlike other inventions, introducing SMS technology doesn't require any special training since people use SMS messaging day by day. It is easy to implement and use in everyday communication and even in more special fields (integrations).
- Get additional services - Enjoy the advantages of
SMS technology after implementation
After you implemented SMS technology into your IT system you can use SMS functionality for endless options. This technology offers you various ways of application. Various SMS services can be introduced to further enhanced your business. Do you need to track your messages? As an addition you can easily track your SMS messages with the right SMS gateway software. The most advanced SMS gateway software products also provides additional functions to help you build your own SMS system as effectively as possible.
If you need a standalone software that is able to meet the requirements of small, medium and large businesses, that has unique capacity and can be integrated various applications over any mobile service provider all over the world then your ideal choice is: Ozeki NG SMS Gateway software. You can read more about Ozeki NG SMS Gateway software and its functions at: www.ozekisms.com.
- Keep up with competitors - SMS services are also
used by your competitors!
Last but not least, you also need to consider the view points of your competitors before you refuse implementing SMS technology. SMS text messaging is a wide-spread phenomena in all fields of life that is taking over a main role in business, as well. Be among the first ones who introduce SMS technology into their organization or if your competitor has already used it then be aware of lagging behind.
In summary...
SMS technology offers so much advantages that can be boosted
by organizations. SMS functionality can be added to various applications in
several ways in this way you can customize your SMS services. You can make a
careful strategy about how to use this method to deliver information to
customers, partners, employees. This makes SMS messaging being one of the most
efficient part of the marketing communication mix. (Because it should already
have been a critical part of the marketing communication mix of most of
the organizations...).
So why aren't more organizations using this technology?
Most of them are just beginning to look at the direction of
introducing SMS messaging. So be among the first ones who have already realized
its greatness and attract more customers than ever!
Finally, one fact that you must remember regarding SMS technology:
Companies have never been able to deliver
so much value by saying so little.
| Ozeki NG SMS Gateway can be obtained by opening the download page: Download Ozeki NG SMS Gateway! |
For more information or technical assistance please contact a professional at info@ozekisms.com.
Find all the necessary information, requirements, examples and professional technical assistance for implementing SMS technology effectively at: www.ozekisms.com