SMS Campaign
SMS campaign is the most frequent form of mobile marketing. SMS campaign means
occasionally sent short messages to millions of people with in a short time for
business reasons. Benefits of SMS campaign are quick, easy to use and accurately
measured.
SMS campaign is one of the most simple form to reach costumers or business
partners. There are several possibilities in SMS campaign. You can use SMS as a
business and a marketing tool. It is good for branding, making profit, product
positioning,promotional process, building a costumer database, customer
subscriptions or discount vouchers. Within SMS campaign you can send coupon or
ticket to your partners, commence SMS voting or invite your customers for SMS
games. It's more personal than e-mail, because almost every people have a mobile
phone in their pockets.
SMS campaign provides three ways of SMS sending:
- Group SMS: A single message is sent to a group of users.
You need an address book where you can collect names and phone numbers.
- Keyword response: An automated reply is sent to all incoming
messages containing a specified keyword.
- Smart texting: Smart texting is an advanced SMS communications form
of keyword response in which an incoming text message starts a complex interaction.
This can include calling external programmes to transfer the message, or requesting
further information from the customer.
How it works?
To start successful SMS campaign you need to get basic technical requirements.
First, you have to install a software that is able to send SMS messages from your
PC to mobile phones. After installation your SMS messages will be transmitted
via SMS gateway. There are two alternatives for sending SMS messages from the
gateway, either with GSM modem connection or with IP SMS connection. IP SMS
connection can be sent more messages than GSM modem connection but both options
are excellent for SMS campaign.
To get more information, please visit the following websites:
The Ozeki NG SMS Gateway website
The best site about SMS integration
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