SMS BroadcastSMS Broadcast refers to the sending of hundred thousands of SMS to multiple recipients to their mobile devices. Such amount of SMS can be targeted marketing initiative, mass alert, or information drive. The main purpose is to enable users of SMS Broadcast to send mass messages through Internet based application or service. SMS Broadcast enhance communication in business and marketing, by using a fast, reliable and flexible SMS technology. It is mainly designed for business messaging and it allows bulk or mass SMS sending. The service is available mostly on the web therefore the device you choose to apply, whether it is a smart phone or a personal computer should have an access to the Internet. Subscription is needed to use SMS Broadcast and subscription fee is claimed from the user. However, using SMS to reach a large audience offers significant savings and cost effectiveness in both transmission and operational charges. SMS Broadcast is a tool to meet the needs of mobile marketing with its low costs and high performance. Internet based SMS sending transfers IP SMS. An SMS gateway is able to transmit 500 IP SMS per second through the web. Therefore SMS service providers usually apply SMS gateway software. This means that the capacity of SMS sending meets not only the requirements of organisations but becomes a competitor of other communication forms like email and voice call. Not to mention its relatively safe, SPAM free property. In SMS Broadcast, users can create similar accounts as in case of email messaging. They are enabled to create, add, edit and save messages as well as contact lists and addressbooks. If they use an SMS gateway the sent and received messages can be stored in databases. A very useful feature can be the import of messages and contact lists from other software. It can slightly ease for example a repetition of a successful SMS campaign. Besides such use of SMS Broadcast events, news, sales, discounts and other adverts can be broadcasted. SMS Broadcast focuses on:
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