Mass SMS refers to the practice of sending out a large number of SMS messages to a large number of recipients
through a computer application such as a bulk SMS gateway.
Mass SMS is sometimes also called bulk SMS. Bulk SMS gateways allow to send
mass SMS via various APIs and allow to integrate mass SMS messaging services into
applications, websites, software and back-office custom apps.
Mass SMS is the solution often sought by large corporations,
banks, media companies and organizations for mobile marketing strategies, entertainment
solutions, or fraud control.
Mass SMS is so popular because it can be easily integrated into the marketing
strategy to highly increase effectiveness. When the best bulk SMS gateway is
selected, companies can easily popularize their brand name and can send
product or service update alerts.
How to send mass SMS
Mass SMS messages are most commonly sent with the help of Excel SMS plug-in or via HTTP API.
Both solutions offer efficient messaging experience. Usually, bulk SMS gateways
also allow you to upload the list of telephone numbers from a text file or from an
Excel sheet. This way, the whole bulk messaging process takes only a few minutes
but you can reach thousands of target people.
When you have the list of recipient phone numbers in a text file or Excel sheet,
you can upload this list to the bulk SMS gateway. Usually there is also a way to
schedule bulk SMS sending. It means that you can set the time for SMSs when they
need to be sent. In this way you do not need to check the process constantly. Finally,
the bulk SMS gateway sends out the SMS texts to the recipient phone numbers.
Mass SMS benefits
- Cost efficient way for promotion: Mass SMS services provide an efficient way for sending
large numbers of SMS along with option of promoting your brand name.
- Time effective: Mass SMS services offer the best time saving option to send your
message to thousands of mobile numbers in an instant with the help of the easiest
means of Excel plug-in providing information about your latest product release,
services, offers and alerts, etc.
- Branding option: Most bulk SMS gateways allow to change the sender ID with your
Company name, Business, Products and services. Click here to read more about sender ID
- Reach the masses worldwide: Mass SMS messaging allows to send great numbers of
text messages to any corner of the world within seconds.
- Increase sales: It is a proven fact that mass SMS generates very high response rates.
This way it automatically increases the chances of better sales.
Mass SMS gives companies and organizations a cost-effective
solution for advertising and/or information delivery. In order to introduce Mass SMS,
a bulk SMS gateway software is highly recommended to introduce. This way you do not
need to rely on the services of 3rd party service providers.
Aside from marketing solutions, banks also use mass SMS service to notify customers
of account transactions, or e-bank logon verifications that offer more security for
its customers and clients. Education institutions and schools may use it to inform
students of upcoming activities or other duties. There are nearly endless
possibilities offered by mass SMS messaging. More information can be read about
this topic on the bulk SMS sending
Figure 1 - Mass SMS messages by SMS Gateways
To get more information, please visit the following websites:
The Ozeki NG SMS Gateway website
The best site about SMS integration