Bulk SMS service
Bulk SMS service refers to a service when an SMS gateway allows you to send out a great
amount of SMS messages to multiple recipients at the same time. You can send out one particular message to
thousands of people, or you can send personalized messages to each person – either
way, the messages can be sent out simultaneously. The SMS gateway will
provide the technical background for you to use this opportunity.
Let’s see the first option. If you choose to set up your own SMS system with an own SMS gateway, you have to pay for the SMS gateway which is actually a software product and you have to pay the costs of the set up which provides the appropriate environment for SMS sending (and receiving, in other cases). Having your own SMS system has a main advantage: it’s only a one-time cost. This means you only have to pay these costs once, and then on, the system works smoothly without any additional costs. The price of bulk SMS messages are determined by the selected service provider. However, there are ways for reducing messaging costs such as Least Cost Routing.
The other possibility is to sign up to the Bulk SMS service of an SMS service provider. This way you will pay for a formerly defined amount of SMS messages that you can send out then within a time period. It needs to be mentioned that in case of these SMS services, the SMS sending process cannot be controlled like in the case you use your own SMS gateway.
For SMS messaging you need to connect your SMS gateway to the mobile network. It is possible in two ways: via GSM modem connectivity and/or IP SMS connectivity. The second possibility is more recommended to deal with huge amounts of SMS messages. GSM modem connection can’t handle bulk message sending as its performance is limited to 6-10 SMS delivery per minute. You can increase this performance by attaching more than one GSM modem but in case of bulk SMS service you would need to use plenty of GSM modems to reach your goals. To reach a more approved performance, IP SMS services should be applied. Bulk SMS services use the following protocols most commonly:
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