Radical Growth of SMS Messaging
SMS messaging was designed to ease communication and provide an alternative communication
method besides voice calls. SMS messaging means the sending and receiving of simple, short
text messages on compatible mobile phones or other devices.
As SMS gradually became a commercial industry, companies began to exploit the marketing and
advertising opportunities made possible with the discrete functions and widespread availability
of SMS messaging. SMS messages are now used to deliver news headlines, weather forecasts,
verification numbers for registration, ordering services, paying for parking, or voting for
an individual on a television show. This industry became so profitable, that today it is worth
over $80 billion globally. According to statistics, the SMS traffic in 2011 will exceed 8
trillion messages. That number equals 8 thousand billion messages!
As seen by these numbers, SMS messaging gained staggering popularity during the beginning of the 21st century, and it became a widely-used communication tool for many purposes. SMS messaging is particularly popular and trendy among teenagers, so much so, that many high schools started to ban the use of mobile phones on school grounds. SMS messaging even developed its own communication form by a special language, called txtese that is often used in text messages to use up the allowed space more efficiently by abbreviating certain commonly used words or expressions.