Push SMSPush SMS is the synonym for WAP Push referring to an SMS which carries only the link of the available content to a mobile device. You can send multimedia content with this solution. Push SMS refers to a technology which enables you to send SMS messages with links. After the recipient mobile phones get the Push SMS messages, they download the content from the WAP. Push SMS message means an encoded message that would be pushed by the server of the SMS service to the user mobile. Push SMS can enhance mobile marketing as it reduces the costs of communication and broadens the type and size of the content. Push SMS or rather the link in it, from which downloading happens, can contain ringtones, wall papers, games, news and other audiovisual contents. The benefits lying in Push SMS technology can be best utilized with the help of an SMS Gateway, like Ozeki NG SMS Gateway. With this software product you can implement Push SMS into your marketing strategy. Thus you can provide better designed content to potential customers as well as to your partners. Push SMS has an effective technical background which makes Push SMS message sending efficient. Push SMS is hosted by a push-enabled application rather than by the built in SMS application (as in case of normal SMS). As a first step the push-enabled application has to be installed. The application then registers a unique SMS port number which has an SMS message header format. The header includes an application port field. The phone listens to this port. You can set the port field so that the incoming Push SMS is directed to the receiving terminal. The settings directs the incoming push SMS to the correct application. As a result, the push-enabled application starts up and no other application has to be run in the background. To sum up here are some Push SMS benefits:
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