WAP PushWAP Push is basically a specially encoded message which includes a link to a WAP address. It is suitable to send a larger content to the recipient's mobile handset with minimal user intervention. You can benefit from the solution of WAP Push messaging when you want to send other than a short text message. Today's intense information flow there are cases when detailed data is needed to promote your business or inform your customers. In such cases, an SMS software can minimize your effort in content creation and forward. With multiple options for WAP Push technology Ozeki NG SMS Gateway fulfils demands. The WAP Push makes it possible to send an encoded SMS message with a description and link to a WAP address (URL). The WAP content can be WML page, a JAVA application or multimedia content. WAP Push is also used to send polyphonic ringtones and wallpaper images to phones. The WAP Push enables multimedia content to be delivered to a mobile handset. It is therefore a premier method in the market today. The specially formatted WAP Push SMS contains an URL in the header. This usually directs to a WAP address or in some cases to an XHTML site, a CHTML site (i-mode) or a normal website. Immediately after receiving a WAP Push, the compatible handset automatically gives the option to lead to the WAP content. In this way the WAP Push links the end user to a WAP address where certain contents are stored. The content can be viewed or even downloaded to the handset. The address can be a simple page or a WAP site. WAP Push delivery containing multimedia content is still a key component in multimedia messaging. WAP Push offers benefits not just for mobile network operators, but also their subscribers and third party content and service providers as well. These benefits are the follows:
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