SMS Marketing - Innovative solutions for high business performance


SMS Marketing refers to a wireless way of promoting and selling various products and services to mobile subscribers. This means of marketing communication provides a more direct access to the audience since mobile phones are part of daily and business life.

SMS Marketing is often done with SMS Gateway software products. For example an SMS marketer can install an Excel to SMS Gateway solution which allows him/her to send SMS messages directly from Microsoft Excel.

SMS Marketing targets one of today's most often used device, the mobile phone to create interactive communication. Billions of SMS are sent monthly throughout the whole world. The convincing data reveal the potentials lying in SMS Marketing. To increase the potentials, unlike email the SMS Marketing excludes SPAM by setting the guidelines for mobile media industry providing safety for marketers and their audience.

SMS Marketing tools also give you the ability to collect phone numbers from your customers and store them in a database for later marketing purposes. The best tool to collect these phone numbers is the SMS Wall

SMS Marketing provides not only tools but is the key to achieve higher business performance since it offers the most stable and personal availability of the consumer, that is the mobile phone number. The practices show that mobile communication is becoming so important that SMS Marketing is a good solution to broaden service and broadcasting ideas. The access to the customer provided by the SMS Marketing is fast, easy, interactive and can be measured. Not to mention the possibility of building a legal database from the phone numbers. SMS Gateways and services offer opportunities to learn the lessons of bulk and group SMS sending with which you can advertise with a sea of SMS.

How SMS Marketing promotes a solution for advertising:

  • No unnecessary costs are required from the marketer (eg.: printing a leaflet).
  • SMS Marketing provides direct access path to the prospective or current customers.
  • Personalization of the SMS is possible since the access path is direct.
  • Immediate delivery report confirms the arrival of the advertisement.
  • The customer's constant availability through the mobile device is achieved.
  • The opportunity of direct response is available for the receiver, therefore interactivity is provided.
  • Standardized guidelines help to maintain the trust of the audience.
  • Messages can be broadcasted for multiple customers simultaneously.


To get more information, please visit the following websites:
The Ozeki NG SMS Gateway website
The best site about SMS integration

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